SIMS 141 - Search Advertising: Dr. Hal Varian

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Search Engines: Technology, Society, and Business. The World Wide Web brings much of the world's knowledge into the reach of nearly everyone with a computer and an internet connection. The availability of huge quantities of information at our fingertips is transforming government, business, and many other aspects of society. Topics include search advertising and auctions, search and privacy, search ranking, internationalization, anti-spam efforts, local search, peer-to-peer search, and search of blogs and online communities. The Instructor, Dr. Marti Hearst, is an associate professor in the School of Information at UC Berkeley, with an affiliate appointment in the Computer Science Division. The UC...

Category: Education
Uploaded: August 21st, 2007 @ 2:36 am
Author: ucberkeley

Length: 49:25
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Tags: 141 advertising berkeley cal cl course education information search sims systems uc webcast

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